• Information is interesting and applicable to the audience
• Article length is concise and easy to scan

• New terms are defined
• The subject is explored in depth without overextending the article's scope

• Titles, headings, and subheadings are clear and concise
• Sections are organized either sequentially or by importance

• Job titles are lowercase (e.g. course lead, director)
• Departments, official groups, and courses are capitalized (e.g. Course Council, Curriculum Development, Art 235)
• "Online" is only capitalized when referring to the Online Organization and it lowercase when used as an adjective
• The first word after the colon in all definitions are capitalized

Homophones are used in correct situations (e.g. they're, their, and there; its and it's; affect and effect)

• Numbers from one to nine are written out (e.g. "two," not "2")
• Numbers at the beginning of sentences are written out (e.g. Fifteen people chose 11 desserts)

• Numbered lists are only used if order matters
• Long lists are bulleted or numbered instead of separated by commas

• BYU-Idaho has a hyphen instead of an en dash
• En dashes are used for numbers, dates, and times
• Em dashes are used, when applicable, in place of commas or parentheses for emphasis

• Lists use the Oxford comma
• Introductory elements are followed with commas
• Independent clauses are separated with commas and conjunctions
• Comma splices are removed
• Nonessential elements are encased in commas

• Acronyms and initialisms only use periods when required (e.g. the U.S. and the NAACP)
• Every paragraph ends in a period, when applicable
• Lists do not end with periods unless each list point has both a subject and a predicate

• Quotes within quotes have singular marks (e.g. She said, "Everyone loves 'Come on Eileen.'")
• Singular words are avoided, and when they are used, they do not sound sarcastic (e.g. She said the party was "fun.")
• Commas and periods are enclosed within the quotation marks unless a citation follows

E.g. "has the following responsibilities" instead of "is responsible for"

• Passive voice is avoided when possible
• Parellel structure is followed
• Run-on sentences are shortened or deleted

Items in step-by-step lists are written in present tense (e.g. "the designer writes" instead of "the designer will write")

E.g. "The property has seasonal creeks and trail access" has a different meaning than "The property has trail access and seasonal creeks"

E.g. "Course leads must consult their Course Council members" instead of "Course leads should consult their Course Council members"

• Color scheme is professional and appealing
• Visual is placed near the text it refers to
• Design elements are aligned
• Size is appropriate